Pets at Home gets all warm and fuzzy with Nomad makeover
The UK’s biggest pet care brand Pets at Home has relaunched with an identity from design agency Nomad. The project brings together several creative perspectives, including illustrators Hannah Warren and Roo Lewis – the photographer whose personal projects range from documenting modern day druids to, more recently, Port Talbot’s UFO-sighting scene. The new design for Pets at Home attempts to unify the company’s various sub-brands under one new umbrella: pets.
Nomad has warmed up the logo by adding calligraphic flourishes, which is mirrored in a wordmark typeface for sub brands that include tail-flick descenders and sloped-top ascenders. Elsewhere, the design…
Continue Reading
