Healthy for us, healthy for our pets
Qoday’s consumer is not only concerned about their physical and mental health, but also their pet’s health. In June 2022, Euromonitor International identified the top five trends in pet care. Both premiumization and well-being are on that list. The report revealed humanizing pets, owners are increasingly eager to provide them with high-quality, premium food and products. Premiumization involves giving pets foods made from ingredients people will accept on their own plates. As consumers are seeking for specific benefits from the products they purchase, brand owners are expanding their premium products with the aim of achieving higher margins.
More than ever…
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